Analytics & Business Intelligence
Business Analytics & Decision Science
Connect data to strategy: financial modeling, forecasting, and decision frameworks for business impact.
- Duration
- 12 weeks
- Format
- Online Live
- Level
- Intermediate
- Credential
- Professional Certificate
Program overview
Built for professionals who need analytics to answer business questions — pricing, forecasting, customer economics, and operational efficiency. You will combine quantitative methods with decision frameworks, working through realistic cases in finance, marketing, and operations.
What you'll be able to do
- Model business problems quantitatively in spreadsheets and SQL
- Build forecasts and scenario models leaders can trust
- Analyze customer economics: CAC, LTV, retention, and cohorts
- Apply decision frameworks under uncertainty
- Deliver recommendations with clear executive narratives
Tools & technologies
- Excel
- SQL
- Power BI
- Python (guided)
- Google Sheets
Curriculum
5 modules · 12 weeks · every module ends with reviewed applied work.
The Analytics-to-Decision Pipeline
- Framing decisions, not just questions
- Metrics trees and KPI design
- Data quality for business analysis
Modeling & Forecasting
- Driver-based financial models
- Time-series forecasting for business
- Scenario and sensitivity analysis
Customer & Marketing Analytics
- Cohorts and retention
- CAC, LTV, and payback
- Attribution basics
- Segmentation
Decisions Under Uncertainty
- Expected value thinking
- Simple simulation methods
- Communicating uncertainty to executives
Capstone Business Case
- Full business case with model and memo
- Boardroom-style presentation and feedback
Projects & capstone
You graduate with evidence, not just knowledge. Key projects include:
Pricing decision model with sensitivity analysis
Cohort-based retention study with growth recommendations
Capstone: an investment or strategy case presented to reviewers
Who this program is for
- Managers and consultants
- Finance and strategy professionals
- Analysts moving toward decision-support roles
Eligibility
Working familiarity with spreadsheets and basic business metrics. SQL is taught from fundamentals in-program.
Your instructors
James Whitfield
Executive Faculty, Product & Business Programs
A former product executive and strategy consultant, James has led digital product organizations and advised leadership teams on transformation. He teaches with live cases and a low tolerance for buzzwords.
Career opportunities
Roles this program prepares you to pursue:
- Business Analyst
- Strategy Analyst
- FP&A Analyst
- Analytics Consultant
Earn a verifiable certificate
Complete all required project work to earn the Pioneer Academy Business Analytics & Decision Science certificate — digitally issued with a unique verification link for your CV and LinkedIn.
Program FAQs
How does this differ from the Data Analytics track?
The Data Analytics track builds core technical skills for analyst roles. This program assumes basic data fluency and focuses on business modeling, forecasting, and decision-making.
Take the next step
Start your Analytics journey
The next Business Analytics & Decision Science cohort is enrolling now. Applications take under ten minutes, and seats are confirmed in order of application.